West Coast

the beach + west coast + design = easy love affair

WestCoastDesign I grew up in Arizona, but would often spend my summers on the beach with my cousins in SoCal. Every year I'd look forward to the return to Bolsa Chica, where we would stake out all day and all night, arriving clean in our bathing suits and driving home with sand stuck in all our layers. I have always been drawn to the beach--the infinite sand, the sun that bakes, the resourcefulness of finding things you need when you forgot to bring them, the random assortment of people sharing the space, the predictable tide, the unpredictable wind, that bonfire smell that stays stuck on your hoodie forever, the shells you collect that inspire dreams, the infinite cycle of life.

Bolsa Chica State Beach. Photo by D. Ramey Logan.

The notion of a beach, the ocean, that massive body of water that separates land...is a hard thing to conceptualize, but I think it is precisely this complicated environment that has inspired much of what we call west coast design. Sustainability, mixed-media, industrial chic, casual function and inspired reuse are a few prominent themes at the New West Coast Design 2 (NWCD2) exhibit that just opened at the Museum of Craft and Design.

Featuring 60 works from artists/architects/interior, fashion, industrial designers/craftspeople of California, Oregon and Washington, the show is a nice sampler of what is currently going on in the world of west coast design. I was impressed by the variety of pieces and creators. The new museum space is just gorgeous, small enough to be intimate but big enough to wander a bit. Check it out (each photo below links to artist/designer) and then check out the West Coast Craft show next weekend to find even more designers--I'll be there with Etxe and my friend Jane who makes mixed-media collages.

DanielHopper

Gary Hutton Design - San Francisco

HaloLamp-JohnListon

BrandonAdams-PalletDrums

Lunar + Belle-V Ice Cream Scoop

Po Shun Leong - FortuneCookieStools

ReCheng Tsang - Berkeley. Frayed: porcelin, ink, pins and felt

Saltyigloo

West Coast Design 2 October 26, 2013 – January 05, 2014 Museum of Craft & Design

WCC-insta-countdown-1-2WEEKS

West Coast Craft November 16th & 17th 10am - 6pm Fort Mason Center Festival Pavilion

DO: CoastCoast collections blog launch party tonight!

I was standing in line at La Boulange last weekend in Hayes Valley (after a somewhat underwhelming Urban Air Market visit, save my favorite gems Pop Outerwear and L'Aromatica Perfume), and spotted the coolest crunchy soft silky jacket, and of course, asked the person wearing it if I could touch it. She said yes, and that's how I met Camilla.

Turns out, she got it at a thrift store and is part of a collective (four Parsons grads) that will soon be travelling the country (in small trips) to find similar unique pieces and display them online via styled photoshoots featuring local models and true Americana backdrops. With a blog, online store, and party CoastCoast hopes to connect past and present, promote reuse, and show how apparel consumption reflects a region’s culture. I love it.

The West Coast, CoastCoast launch party is tonight!

Californian Made Mercantile (formerly RAG) 541 Octavia St. San Francisco, CA 94102 September 20 7 - 10 pm